Features
Features
The tools to formalize your location strategy—and apply it to every site.
LocationOS answers three questions for any address: Who can you reach? How much demand exists? How crowded is it?
And for your network: What happens to the stores you already have?
The Brief
The site brief
Every analysis produces a defensible brief—not a score with no context.
Score with breakdown
A composite score with every component visible:
74 = Reach (28) + Demand (31) + Competition (-12) + Accessibility (27)Disagree with a weight? You can see exactly what to adjust.
Methodology note
Data sources, snapshot date, assumptions—documented so the brief can be audited months later.
See a sample briefWhat's in the brief
Site summary
Address, coordinates, map, surrounding context at a glance.
Trade area
Time-aware catchments for 5, 10, and 15-minute drive times. See how the trade area shifts by time of day—morning commute vs. lunch vs. evening. Not a static radius.
Demographics
Population, households, median income, age distribution, density—aggregated to your trade area. Every number shows its source and vintage.
Competition
Direct competitors counted, mapped, and listed. Density per square mile. Nearest competitors by distance. Category breakdown.
Co-tenancy
Grocery anchors, gyms, national retailers nearby. Traffic generators that drive visits to the area.
Trade Areas
Trade areas that reflect reality
Static 3-mile radii don't capture how people actually travel. LocationOS builds trade areas from drive time isochrones—and lets you see how they change.
Visual preview: catchments reshaped by traffic patterns.
By time of day
A breakfast spot's 10-minute trade area at 7am is different from a bar's at 10pm. Rush hour traffic reshapes catchments.
By day of week
Weekend vs. weekday traffic patterns can shift your reachable population by 20-30%.
By travel mode
Drive, walk, or transit—depending on your concept and market.
Why it matters
The site that looks great at 2pm on a Tuesday might be inaccessible when your customers actually show up.
Explainability
Scores that show their work
Black-box scores don't survive committee. "The model says 78" isn't an answer when the CFO asks why.
Formula visible
Every score is a weighted sum of components. You see the formula, the inputs, the weights.
Why it matters
When you can show your math, decisions get approved faster.
Components broken out
Reach contributed 28 points. Demand contributed 31. Competition subtracted 12. Accessibility added 27. Now you can discuss trade-offs.
Sources cited
Demographics from ACS 2023. Competition from Foursquare, updated monthly. No mystery numbers.
Reproducible
Run the same analysis in six months—get the same answer (unless the data changed). Deterministic IDs and snapshot timestamps.
Your Model
Define your strategy once
You know what makes a site work for your brand. LocationOS helps you make it explicit.
Set your criteria
StrategizeMinimum population threshold. Target income range. Maximum competitor density. Required anchor proximity. Your rules, encoded.
Set your weights
StrategizeIs income twice as important as population for your concept? Adjust the weights. The model reflects your strategy, not ours.
Save and version
StrategizeYour model is saved and versioned. Update it as you learn. See how scoring changes over time.
Apply everywhere
StrategizeEvery new site—whether you drop a pin or upload 100 candidates—scores against your model automatically. Consistency without effort.
Why it matters
Tribal knowledge becomes institutional knowledge. The whole team evaluates sites the same way.
Network Risk
Protect your network
Opening a new store is good. Cannibalizing your existing stores isn't.
Example
Site A overlap
Trade area overlap
34%
with Store #47
Net new demand
82%
estimated opportunity
Trade area overlap
StrategizeSee exactly how much a new site's catchment overlaps with your existing locations. “Site A shares 34% of its trade area with Store #47.”
Store-level impact
StrategizeWhich specific stores are affected? How much? Ranked by exposure.
Net new demand
StrategizeGross opportunity minus estimated transfer. “82% of this site's demand is net new to your network.”
Flag high-risk sites
StrategizeBefore committee, not after opening. Catch the problem when you can still walk away.
Why it matters
The site that looks great in isolation might just be stealing from the store you opened two years ago.
Portfolio
See your network as a system
Your locations aren't independent. They're a network with coverage, gaps, and overlaps.
Network view
Visual preview: coverage, gaps, and overlaps across markets.
Upload your stores
StrategizeAddresses, formats, open dates—your portfolio becomes the baseline.
Upload competitors
StrategizeYour competitive set, tracked the way you define it. Supplement our POI data with your intel.
Coverage map
StrategizeWhere are you strong? Where are the gaps? Which markets are saturated vs. underpenetrated?
Batch scoring
StrategizeUpload 50 candidates. Score them all against your model. Rank by fit. Export the shortlist.
Why it matters
Single-site analysis misses the network effects. Portfolio view catches what pin-drops miss.
Export
Board-ready output
The analysis is only useful if it survives the meeting.
One-click PDF
Brief with maps, tables, methodology, and score breakdown. Formatted for committee, not for analysts.
Presentation-ready maps
Trade area, competition, demographics—exportable images you can drop into a deck.
Consistent format
Every brief looks the same. Compare Site A to Site B without reformatting. Build institutional muscle memory.
Audit trail
When did you run this? What data version? What model? Documented for compliance and memory.
Data Included
Data you don't have to buy separately
All plans include:
Demographics
U.S. Census and American Community Survey. Population, households, income, age, education, commute patterns. Updated annually.
Competition
Foursquare Places. Restaurants, retail, services—13M+ POIs with categories. Updated monthly.
License records
State liquor licenses, health permits where available. Verified operating status, not stale listings.
Boundaries
Census tracts, block groups, ZIPs, counties, MSAs. TIGER/Line shapefiles.
No data fees
Flat subscription. Analyze as many sites as you want without worrying about per-query costs.
Need traffic counts, foot traffic, or psychographics? We can integrate third-party sources for Enterprise plans.
Next Step
See it on a real site
Pick an address you're evaluating. Run it through LocationOS. Compare the output to what you'd get from your current process.